Blog

We're an eclectic group of individuals with quite a bit to say about marketing and business development. Our sometimes unique way of conveying our knowledge is shown here. From marketing fairytales to curated articles, to interviews with small business owners and non-profit operators on their challenges and successes, we strive to bring you the tools and perspectives needed to build your business, engage your audience and have them clammering for more.

Featured Post

Navigating Canva Pricing Changes: What Small Business Owners Need to Know

Recently, Canva announced changes to its Teams pricing, affecting many of its users. Here’s what you need to know and some alternatives.

Content Marketing Basics 101: Crafting Compelling Messages

Welcome to Content Marketing Basics 101, your starting point for unraveling the art of crafting compelling messages. Whether you're a...

The Power of Evergreen Content: Why It’s a Must-Have for Your Marketing Strategy

Evergreen content is your secret weapon for long-term engagement. It’s the kind of content that stays relevant. Read more and stay evergreen

Podcasts to Boost Your Social Media Game

Here’s a roundup of some of the best podcasts that can help you elevate your social media marketing game.

Celebrating 8 Years! (Can you believe it?)

It is hard for us to believe that it has been 8 years since the official launching of McCord and Cargile Marketing Resources [that...

7 Tips for Creating a Social Media Strategy for Small Businesses and Non-Profit Organizations

Here are the top seven tips to help you whip up a social media game plan that will have everyone talking. Hang on tight, and let's dive in!

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What is Marketing, Really? A Beginner's Guide to Understanding Marketing (Marketing 101 Series)

What are the Top 10 Marketing Questions New Business Owners Ask?