Blog

We're an eclectic group of individuals with quite a bit to say about marketing and business development. Our sometimes unique way of conveying our knowledge is shown here. From marketing fairytales to curated articles, to interviews with small business owners and non-profit operators on their challenges and successes, we strive to bring you the tools and perspectives needed to build your business, engage your audience and have them clammering for more.

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What is Technical SEO? Understand the Top 13 Technical SEO Components.

Technical Search Engine Optimization is the process of improving the technical aspects of a website to enhance its search engine visibility.

The Basics of Keyword Research

Small businesses and nonprofit organizations can complete keyword research using these relatively simple steps: Brainstorm Relevant...

Search Engine Optimization: Getting Started

SEO stands for search engine optimization. It's the process of making your website more visible and accessible to people who are...

What are the Top 10 Marketing Questions New Business Owners Ask?

As a company focused on marketing education, we have interacted with many entrepreneurs. Based on our experience, here ar the top 10 questio

Five Essential SEO Techniques for Small Businesses and Nonprofit Organizations

If you're wondering where to start with search engine optimization (SEO), here are five essential SEO techniques for small businesses...

Marketing Plans Don't Have to Be Hard

Not quite as bad as the dreaded business plan, but still much avoided is the equally necessary,and useful, marketing plan. Marketing...

5 Keys to Online Marketing - For Authors

5 key building blocks for a successful book marketing strategy.

Identifying Your Target Market - The “Hollywood” Approach

Many years ago, when I was writing the business plan for my first business, I was faced with the challenge of identifying or defining my...

5 Marketing Tools Every Author Should Have

5 must-have tools every author should be familiar with in order to sell their books and build their author brand.

A Marketing Fairy Tale - Part 10: Conclusion

The Fairy Godmother returns to review all of the pieces of marketing that the godmothers taught the woodman- money, alignment, reach, etc.

A Marketing Fairy Tale - Part 9: Grasp

The final of the godmothers visits the woodman and explains how to not just engage your target audience but how to grasp their attention.

A Marketing Fairy Tale - Part 8: Interest and Need

Needs and Interests seem almost interchangeable, but godmothers Nancy and Irene explain the importance of addressing both of your targets.

A Marketing Fairy Tale - Part 7: Time

With all the information he has already learned, the woodman meets Tina, the godmother who teaches him about the importance of timing.

A Marketing Fairy Tale - Part 6: Events

The next godmother Edith explains the importance of planning events to reach the woodman's target market.

A Marketing Fairy Tale - Part 5: Knowledge

Everyone knows knowledge is power, but godmother Karen teaches the woodman about using the knowledge of his target market to reach them.

A Marketing Fairy Tale - Part 4: Reach

The next of the fairy godmothers arrives. Rita explains to the woodman about how to reach your target market.

A Marketing Fairy Tale - Part 3: Alignment

The woodman was surprised by how happy the shopkeepers in town were to put up the pictures of his chair in their shops. It was true that...

A Marketing Fairy Tale - Part 2: Money

The next day, the woodman returned to the same place in the forest where he had encountered the fairy godmother the day before. He was...

A Marketing Fairy Tale - Part 1: The Beginning

Once upon a time, there was a lonely woodman who lived in a remote part of the Carmick Forest. This woodman was also a gifted...

Money: How much money will you budget for your marketing efforts?

How much money will you budget for your marketing efforts? It is important to include marketing in your operating budget. Any money...

Navigating Canva Pricing Changes: What Small Business Owners Need to Know

What is Marketing, Really? A Beginner's Guide to Understanding Marketing (Marketing 101 Series)