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A Marketing Fairy Tale - Part 6: Events
The next godmother Edith explains the importance of planning events to reach the woodman's target market.
A Marketing Fairy Tale - Part 5: Knowledge
Everyone knows knowledge is power, but godmother Karen teaches the woodman about using the knowledge of his target market to reach them.
A Marketing Fairy Tale - Part 4: Reach
The next of the fairy godmothers arrives. Rita explains to the woodman about how to reach your target market.
A Marketing Fairy Tale - Part 3: Alignment
The woodman was surprised by how happy the shopkeepers in town were to put up the pictures of his chair in their shops. It was true that...
A Marketing Fairy Tale - Part 2: Money
The next day, the woodman returned to the same place in the forest where he had encountered the fairy godmother the day before. He was...
A Marketing Fairy Tale - Part 1: The Beginning
Once upon a time, there was a lonely woodman who lived in a remote part of the Carmick Forest. This woodman was also a gifted...
